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Bradley Duffle
Hand shoe Erke ATP, made market power tennis
Tennis Games, King Federer and Nadal are swing fierce battle, the television cameras to capture their close-up, sweat soaked clothes, the flash is a symbol of China's sports brands - Erke (ERKE).
This scene certainly for many tennis fans impressed. The summer of 2009, with the success of the Chinese sports brand Erke Hands On Shanghai ATP1000 Masters, a tournament official apparel partner, which will happen in the next five years time been staged.
May 5, 2009, ATP 1000 Tennis Masters in Shanghai, and is permanently settled. Scarcity of sporting events after the Olympics the Chinese sports brand exercise the sense of smell, how rare opportunity to be missed? Thus, a fight broke no smoke in the beautiful Huangpu River. Vs. peak after, the final winner is the one that looks very roots of the brand - Erke.
Chinese TV viewers must all remember the phrase resounding slogan - TO BE No. 1, is the slogan of phrase seem to help Erke roots rapidly from many sports brand stand out, get the majority of recognition of young consumers. Today, the spirit of a grassroots campaign on behalf of brands such resolutely took the sponsorship has always been called the noble sport of tennis tournament? Questions to reporters, Erke Brand Management Centre Zhengli Ting said that it does not conflict, in fact, has been the development of Erke goal is to do international business, success as the official Shanghai ATP series partner is Hong Star Park as part of an international strategy, ATP Masters degree in international scale and coverage of events are generally difficult to match, for the promotion of international strategy Erke brand meaning is self-evident.
In fact, from the last few years the development of tennis in China is not difficult to understand Erke our current choice, with the rise of China's Jinhua in tennis, the old aristocratic movement, has been more and more ordinary Chinese acceptable to the people, settled in this year's ATP Masters Shanghai is actually the best example. Packed stadium and television media such as CCTV viewing statistics also show tennis to our market potential in China, therefore, at this time to participate in this event which is really a marketing wisdom.
"Since 2006, we have invested heavily in an international women's tennis tournament Touzi Series title parties and events business, after years of hard work, we found that tennis is a very strong growth, gross margin relative to other sports products high market. like a basketball and some movement has been quite common in the country, sporting goods equipment market matured, the development of space is not great. globrand.com tennis in China is in rapid development of the domestic market, there are affect the business of professional equipment, very few. "Erke Group Executive Vice President, Executive Director Wu Rong Zhao true to the" advertisers "magazine to explain their marketing thinking.
Of course, if you think that sports marketing is only one player clothiers on the logo, only one or a few stars of the endorsement, then you are wrong. Sports Marketing in the eyeball economy, if only to stay on, then the sports marketing will not attract as Coca-Cola, Nike and other such marketing giant eyes. How to sponsor sporting events, resources should be integrated to create a strong communication campaign, with the target consumer to establish a stable interaction depth is where the magic of sports marketing. With sports marketing and achievements, many companies, but equally, there are many cases of failure. Sports marketing is a system which needs to get down to tolerance, operating slowly.
Currently, Erke is in full swing nationwide trials and caddy caddy fashion design contest, the caddy is fully trials "Shanghai ATP1000 Masters" tailored. Erke the hot start this event, one thing go all out to select a group of enthusiastic young tennis tournament for the Masters in waves, and secondly also in tennis to seek another breakthrough.
Meanwhile, around the event, Erke also "The Prince of Tennis 2" and "Ruili" fashion magazines carried out implantation of in-depth cooperation. Next, Erke will also launch a series of successively for the brand line marketing communications activities such as sponsor of tennis tournament in Guangzhou and other major domestic sporting events, and tennis clubs around the league and so held.
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